Should You Hire an Internet Marketing Expert?

Starting out in internet marketing is almost always overwhelming
to e-business newcomers, even if they are seasoned business
professionals or marketing experts. Internet marketing is truly
original and quite different from traditional marketing. The
complexity is compounded for those who do not have vast
experience operating or marketing a business. Whatever the
circumstances, many new internet entrepreneurs ponder the idea of
hiring an internet marketing expert to get their internet-based
business off the ground.

There are different types of internet marketing experts who
provide various levels of support and services. Hiring or
contracting to a full-service internet marketing expert can be
quite expensive, but using limited services of an internet
marketing expert can be both cost-effective and advantageous for
a new internet business. Another option to hiring an internet
marketing expert is to pursue training and educational
opportunities in internet marketing that will prepare you to
become an internet marketing expert yourself.

Some services offered internet marketing expert firms include:

1. Preparation of marketing plans

2. Internet marketing
consulting services

3. Management of specific internet marketing
campaigns

4. Full-service planning and management of the internet
marketing program

Having an internet marketing expert craft a marketing plan that
is specific to your business is a good way to gain an
introduction to internet marketing and to realize your internet
marketing potential. A marketing plan prepared by an internet
marketing expert should contain an analysis of your business and
your industry as well as identifying and evaluating your
competition and recommending a niche market for you to target.

The internet marketing expert should also outline internet
marketing strategies for you to use to reach your target market
and to drive targeted traffic to your website. Specifics of your
planned internet marketing campaign should be included in the
marketing plan along with milestones and an internet marketing
budget. Using an internet marketing expert in this capacity will
provide you with a clear internet marketing plan that will serve
as a guide for your internet marketing program.

Internet consulting services provided by an internet marketing
expert can be provided one-on-one, through classes or through
coaching. Generally, such consulting services accomplish the same
thing as a marketing plan prepared by an internet marketing
expert, but they are less formal and more intended to condition
you to prepare and administer your own marketing plan and
program. Working with an internet marketing expert on a
consulting basis is a great way to learn about internet marketing
and to prepare yourself to manage your own internet marketing
program.

Sometimes you may find it beneficial to hire or contract an
internet marketing expert to manage a specific area of your
internet marketing campaign that is time consuming. Search engine
optimization and pay-per-click management are examples of these
specific activities that may benefit from the use of an internet
marketing expert. Both require ongoing monitoring and adjustments
to be continually effective and cost-efficient. Linking campaigns
are also ongoing, time consuming tasks that you may want to
consider outsourcing to an internet marketing expert.

A full-service internet marketing expert generally provides a
wide-array of internet marketing services. Among them are the
marketing planning tasks of reviewing the industry, identifying
the competition, analyzing the market, pinpointing a target
market, developing a unique selling proposition, identifying
marketing methods, and planning the marketing budget. Once the
marketing plan is in place and approved by you, the full-service
internet marketing expert actually launches and manages your
internet marketing campaign.

Considering all of the levels of service that an internet
marketing expert can provide will help you to decide whether or
not to hire an internet marketing expert. The main advantages of
using the services of an internet marketing expert are access to
expertise and freeing up your time. The disadvantage, of course,
is the cost associated with the use of an internet marketing
expert. In making that crucial decision for your unique business,
a cost-benefit analysis can provide guidance to ensure that you
make the best decision for your business.

The Benefits Of Internet Marketing

Whilst it is fair to say that Internet marketing has certainly had an effect on offline trading figures, the comparisons are not directly proportionate for the simple reason that the Internet has opened up huge new markets which were not feasible before this ‘information superhighway’ was born. The interactive nature of Internet marketing, and the low costs involved in distributing information and media to a global audience, makes a very attractive platform for any business model, regardless of size. Latest figures from credit card companies report a 15 billion dollar turnover from Internet sales in the last year, and rising rapidly. So it is not surprising that budgets for Internet marketing are taking a bigger slice of the advertising cake and the numbers of individuals earning their living directly from Internet marketing are ballooning off the scale.

Internet marketing draws together all the creative and technical aspects of the Internet, which include design, development, advertising and sales, and the techniques used in Internet marketing include search engine marketing, email marketing, affiliate marketing, online advertising and more recently, social media marketing methods as employed in blog marketing, and viral marketing.

Internet marketing is the process of building, growing and promoting a business individual or organization through any online activity including websites, blog sites, article marketing, press releases, online market research, email marketing, and online advertising. In order to fully comprehend the huge benefits offered by the Internet marketing process, it is difficult not to draw comparisons with offline marketing methods, but it has to be remembered that one is not a replacement for the other. Internet marketing and offline marketing will both have an important part to play in the future of any business, assuming it is not purely Internet based. Let us now look at the benefits that Internet marketing has to offer..

Low Cost

Since the Internet can be regarded as a ‘free for all’ activity center where information is shared freely with all interested parties, the cost involved in the overall Internet marketing strategy is relatively low. Apart from the obvious expenditure incurred in operating a web site, a large proportion of the budgets set aside for Internet marketing will typically be swallowed up by services and resources offering expertise in the various marketing techniques that fall under the Internet marketing umbrella. For example, Search Engine Optimization plays an important role in the positioning of a web site in search engine rankings and the larger organizations will often employ the services of a search engine optimization company to carry out this duty. Equally there are Internet Advertising Agencies available to handle all aspects of online advertising. Smaller companies or sole traders may carry out their own search engine optimization and advertising campaigns and would need only a few hundred dollars budget for marketing software tools. Either way, the overall cost of Internet marketing is much lower than the cost of a similar offline campaign.

Work From Any Location

All activities that fall under the Internet marketing banner can easily be organized from a laptop computer. Most communications are made using online contact forms, email or instant messenger, and payments for items such as web site hosting, internet marketing software tools and resource fees can all be paid online using a credit card. Web site design and management is also another area of Internet marketing easily managed from a laptop computer. The versatility of the ‘laptop’ means that these duties can be carried out from any location and therefore those involved in the Internet marketing fraternity can easily work from a simple home office, or even when away from home. Commuting is totally unnecessary.

The Level Playing Field

Unlike offline commerce, the use of Internet marketing techniques now make it possible for an individual or sole trader to compete with the larger organizations in his online business. It’s true that a larger company whose name was on everyone’s lips would have a head start in the marketing of their web site, and a larger presence in the search engine pages, beyond that the doors are opened and it’s quite common to see a smaller commercial outfit riding higher than their much larger competition in search engine results. Yes the online advertising budgets would be much bigger for the national companies, but there are many Internet marketing techniques and resources available to the solo marketers that would help them to stay in touch. There are literally hundreds of new Internet millionaires developed on a daily basis.

There are also many niche areas with good benefits derived from Internet marketing, but generally the process is attractive all round as a method of promoting any business, recreational or personal projects across the Internet. Internet Marketing is where the future lies for businesses large and small. The Internet has arrived and no-one can deny it!

Trevor Taylor

Can You Become a Professional Internet Marketing Consultant?

Becoming a professional internet marketing consultant is a
business opportunity that individuals who are well-versed in e-
business and internet marketing may be interested in pursuing. If
you are new to internet marketing, you could certainly become a
professional internet marketing consultant; however, a lot of
preparation is needed because providing professional services as
an internet marketing consultant requires knowledge and
experience with a variety of different types of internet
marketing.

If you are interested in become a professional internet marketing
consultant you should analyze your internet marketing skills,
identify your strengths and weaknesses, and craft a plan for
educating yourself and strengthening your internet marketing
skills in areas that are lacking. Developing your expertise in
the field of internet marketing prior to offering services as an
internet marketing consultant is crucial.

As an internet marketing consultant you will come in contact with
a variety of clients with varying levels of knowledge about
business and internet marketing. Some will be completely new to
business and will need basic guidance from their internet
marketing consultant in regard to basic business matters as well
as entry-level internet marketing concepts. On the other hand,
you may have business professionals who are seasoned in business
and marketing but are clueless about internet marketing. Last but
not least are the e-business professionals who commission an
internet marketing consultant for research, planning and internet
marketing services including management of marketing campaigns.

As an internet marketing consultant you can provide full-service
consultations, or you can target specific internet marketing
areas in which you have gained expertise. Sometimes the latter is
best because not only is there less for you to learn which
enables you to truly provide expert services, but a narrowed
scope of services can also provide a niche market which gives you
potential for developing a thriving practice as an internet
marketing consultant.

Niche areas you may wish to pursue as an internet marketing
consultant include:

1. Market research

2. Preparation of marketing plans and/or business plans

3. Search engine optimization

4. Pay-per-click campaign management

5. Email marketing

6. Viral marketing

7. Link campaign management

8. Ezine advertising

9. Newsletter publishing

10. Distribution of expert articles

11. Media campaigns

12. Copywriting

13. Website development

14. Web hosting

15. Coaching services

16. Training and education

17. Publication of internet marketing books

18. Operation of a subscription service with

information about internet marketing

These are all services that an internet marketing consultant may
offer. The service menu for an internet marketing consultant may
focus on one specific type of internet marketing, a few different
types of services, or full-service internet marketing
consultation that includes all of the suggested services and even
more. While providing some of the service offerings would require
an internet marketing consultant to pursue self-development
opportunities through continuing education and experience, some
areas are easy to master without extensive experience or
training.

When you specialize in a specific area of internet marketing, the
fact that you are specialized can actually build your credibility
as a professional internet marketing consultant. You can also
participate in online forums about internet marketing or publish
expert articles about internet marketing which can position you
as an expert in internet marketing consultant further building
trust and credibility which will enhance your business through
word of mouth referrals.

With the exception of web hosting, no expensive equipment is
needed to provide services as an internet marketing consultant.
To provide services as an internet marketing consultant you will
need access to various resources and publications which will keep
you abreast of changes in the internet marketing industry. Basic
computer equipment and some specialized software may also be
necessary. The most important factor to remember is – to be a
professional and credible internet marketing consultant you must
develop expertise in whichever area of internet marketing you
wish to consult in.